Promotion & Adertisement

VII. PROMOTION AND ADVERTISEMENT

7.1. PROMOTION:

The first week of grand opening, we will discount 50% of all our products and give them a lucky draw gifts.

Ø  We will offer promotion buy one get one free, every evening 5 pm to 7pm.

Ø  Get a seasonal discount up to 10%

Ø  Provide a member card to get a discount up to 10% in every purchase.

Ø  Provide a stamp card that if all customers bought 10 times, they will get one object free.

7.2 ADVERTISEMENT:

We will also promote our products by the social media such as Face book, Newspaper ads, door hangers and flyers. Every Thursday evening free distribute the bakery products to the poor people.

VIII. MANAGEMENT SUMMARY:

8.1 Personnel plan

(Month basis figure in hajar)

Employee	Quantity/Person	Year 1	Year 2	Year 3
CEO	1	50	60	70
Production	7	60	70	80
Packaging	4	25	30	35
Marketing	4	45	55	65
Salesman	20	200	210	220
Driver/Helper	2	15	20	25
Security /Aya	2	15	18	20
Total Salary	40	410	463	515

IX. FINANCIAL PLAN:

9.1 Break –Even Analysis:

The following chart shows the first year break even analysis calculation of MFL.