Executive Summary

1.1 Introduction:

MARK Food Ltd. (MFL) is retail and wholesale bakery industry that will locate in Chittagong city which is the second largest city in Bangladesh. The Project Plan of MFL is to attain and maintain the interest of our customers with the board variety of Bakery products, Pastries, Cookies, Toast, Bread, Bun, Chanachur, chips, Jar Biscuits etc.

1.2 THE COMPANY

MFL is incorporated in the city of Bangladesh with the of 1 crore. We have 100 shares of 20-30 shareholders, 1 Lac/each. Our Industry will equally own (as per share quantity) and manage by our shareholders. The shareholders represent sales/Management and finance/administration areas respectively. The shareholders will provide funding from their own savings which will cover start-up expenses and provide a financial for the first three month operation.

1.3 THE MARKET:

The bakery industry in Bangladesh has recently experienced rapid growth. MFL wants to establish a large regular customer base and will therefore concentrate its business and marketing on local residents which will be the dominant target market. This will establish a healthy. Consistent revenue base to ensure stability of the business high visibility and competitive products and service are critical to capture this segment of the market.

1.4 VISSION:

To be an Oceanside premier bakery creating an exceptional product and customer service experience to new and loyal customers everywhere.

1.5 MISSION:

MFL serves our families, local resident and community by preparing baked goods of exceptional quality with competitive prices to meet the demand of the low to middle to higher income in order to build a strong position in this city.

1.6 KEYS TO SUCCESS:

Keys to success for MFL will include:

11   Good location our showroom will be located at Chawkbazar, Kalamia Bazar, Bahadderhat,  

         Muradpur, Sholoshahar, Kamal Bazar, Rahattarpool, Anderkilla etc.

2  2   Provides the highest quality products.

3.  3 Competitive pricing.