Bakery License & Market Analysis Summary

V. BAKERY LICENSE:

Applying for Bakery License:

To sale baked goods is physical bakery requires BSTI, Trade License, Vat, Tin, Environment, Fire etc.

VI. MARKET ANALYSIS SUMMARY:

6.1 MARKET NEEDS:

Chittagong is a place, there are a lot of workers and labors and all of them need an easy and cheap breakfast for their daily life. So bread and all cookies, pastry is the first choice of them. It is a potential opportunity to open this business.

6.2 TARGET MARKET:

MFL establish a large regular customer base, and will therefore concentrate its business and marketing on local residents especially employees and labors who will be the dominant target market. MFL focus on the low and middle and upper income markets. These market segments consume the majority of our products; This will establish a healthy, consistent revenue base to ensure stability of the business.

6.3 COMPETITION:

Competition in the local area is somewhat sparse and does not provide nearly level of product’s quality and customer service as MFL. Local customers are lookin for a high quality product with a nice tastes and reasonable price. They desire a tasty hygience and reasonable price. There are the list of the top competitor around the area:

1.      Fulkoly.

2.      Banoful

3.      Modhubon

4.      Thai food

5.      Sizzle

6.      Well food

6.4 SALE STRAGEGY:

As the table below: MFL anticipates sales of about 40 lac/month in the first year, 50 lac/month in the second year, 60 lac/month, in the third year of the plan.

Sales forecast:

	Year 1	Year 2	Year 3
Monthly Sales	40 lac	50 lac	60 lac
Cost of Sales	24 lac	30 lac.	36 lac